For Lars · April 2026
Below: the safe, ready-to-ship version, and a more personal alternative built around your story, your face, and your voice. Each one is a complete homepage you can click through. Tell us which one feels like you, and we'll build the rest of the site against it.
Both run in beige and warm brick, both speak in your voice, both are real homepages with all sections finished. The difference is how loud they are about you, personally.
Direction 0 · the original
Conventional shape: hero promise, three-step explainer, services grid, four free calculators, free-consultation close. The fastest path to a launched site, closest to the references in the brief.
Direction D · personal
Editorial serif, warm beige and brick, your name and signature carrying the page. Real photos with captions in your voice (Twin Peaks, marathon, Tuesday garage, Cuesta Park) instead of stock fitness imagery. Floating tags, asymmetric grid.
Logo options
Some quiet, some loud. They live next to the site direction, not separately, so a serif site usually wants a serif mark.
Open logo gallery →If neither feels right, tell us which sites in the wild Lars actually likes (URLs, not vibes), and we'll do another pass against those.