For Lars · April 2026

Pick a direction. The whole site gets built against it.

Below: the version we already built (the recommended pick), and three alternative directions. Each one is a complete homepage, not a mockup. Click through. Read on your phone. Tell us which one feels like you, and we'll build the rest of the site around it.

Decisions to make: 1 site direction · 1 logo
Time to review: About 20 minutes
Once you pick: Real site in 3 weeks
Domain: confidenceconditioning.fit

The recommended pick

The site we already built.

Dark cream and ember palette. Hero, three-step explainer, services grid, four free calculator tools, free-consultation close. Conventional in form, but every section is loaded with copy and structure that makes it clearly yours.

This is the version Trisha shaped first. The safest bet, and the one that ships fastest.

DIRECTION 0 · BUILT & READY

Open the full site → View logo options

Three alternatives, if you want a different direction.

Each anchors on something real about how you train people: the evening-only schedule, the in-home model, or the way you bundle work into multi-week programs. Same brand and copy DNA, very different homepage.

First Session.

The evening schedule grid IS the hero. Tue / Wed / Thu by 6 / 7 / 8 PM, click a slot to claim it. Trainer bio and services live below.

ANCHORED ON · 6–9 PM AVAILABILITY Open concept

B · Mobile model

I'll Come To You.

Service-area map is the hero. The site sells the in-home, driveway, and park promise that gym-based trainers can't.

ANCHORED ON · DRIVEWAY-DELIVERED PT Open concept

I Strength Reset12 wks · 24 sessions · 1RM test on the fridge $2,640

II Fat Loss Build8 wks · 16 sessions · 12 to 20 lb down, muscle kept $1,840

III Hybrid for Runners16 wks · 32 sessions · race day, healthy $3,520

C · Outcome-led

Three Programs.

No hourly sessions. Three named programs with weeks, sessions, price, and a number at the end. A coaching shop window.

ANCHORED ON · FINISHED-PROJECT FRAMING Open concept

Logo options

Eight marks. Pick one.

All eight built around "Confidence Conditioning" or your initials. Some quiet, some loud. They live next to the site direction, not separately, so a serif site usually wants a serif mark.

Open logo gallery →

01 Mirrored

cc06 Italic

07 Sun

CONFIDENCE
CONDITIONING04 Badge

If you want the short version.

Original (Direction 0)	The safe, complete versionHero, 3-step, services, calculators, free consult close. Dark cream + ember. Closest to references in the brief. Ships fastest.
A · First Session	The most distinctiveBooking schedule grid is the hero. Best if your supply is tight and you want clients to self-select into open slots. Most PT sites bury this; here it leads.
B · I'll Come To You	The most localMap of Sunnyvale and Los Altos as hero. Sells the mobile / in-home promise that the gym-based competition can't match. Best if local SEO is the priority.
C · Programs	The most premiumThree named programs with weeks, sessions, outcomes, prices. Stops you from selling hours and starts you selling finished projects. Best for fewer, longer engagements.